The society
Crisis and a return to nature
The 1973 oil crisis, the three-day week, inflation: it was a hard decade, and sixties optimism turned inward to the home. People dreamed of the countryside, the handmade and natural materials; Laura Ashley dressed cottages in sprigged prints.
Decorating magazines and weekend DIY went mainstream; people stripped, waxed and knotted macramé. Pine furniture, often Scandinavian, replaced plastic.