The society
Elegance ruled by reason
Under the four Georges, from 1714 to 1830, Britain grew rich on trade, agriculture and, before long, industry. A new merchant middle class joined the aristocracy in the spa towns and residential squares: Bath, Bloomsbury, Bedford Square. The Grand Tour of Italy schooled a whole generation's taste in antiquity and the villas of Palladio.
Good taste became a civic virtue. Architectural treatises and the pattern books of Chippendale and the Adam brothers reached even the craftsmen, and the Georgian house, from country seat to terraced townhouse, followed the same rules of symmetry and proportion.