Pure White™
Sample this colour
Buy a 100 ml pot to try this colour
Buy a 100 ml pot in Marble Matt Emulsion
€9.50
Pure White Paint
Mylands Pure White paint is the quiet definition of clarity. This beautifully clean white is softly radiant and unmistakably fresh, a shade that effortlessly lifts and brightens a space.
Light is softly reflected and diffused across the surface, giving a white that is both timeless and contemporary, pure yet inviting. Pure White brings a lasting sense of calm and freshness, effortlessly elevating its surroundings.
When used in Marble Matt Pure White Emulsion paint, its appearance is enhanced by the inclusion of crushed Carrara marble, a material celebrated for its natural luminosity and refined texture. The marble imparts a subtle depth and a gentle mineral glow that ordinary pigments simply cannot replicate, making Pure White perfect as a luxury interior wall paint or ceiling paint.
Recommended primer & undercoat
Primer & Undercoat - White
Our White & Light Tones Primer & Undercoat is the ideal foundation for our softest shades.
Designed to conceal surface imperfections and enhance the depth of colour, this primer is formulated from our purest shade, All White.
Made with the same natural ingredients and pigments as our finishing paints, our Primer & Undercoat is the essential step to guarantee a rich, even and long-lasting result.
Colour harmonies
Find the perfect colour pairing - Click Explore to match your own
140 years of craft in every pot of Mylands
The Finest Ingredients
Formulated with the highest pigment concentration on the market and the finest natural ingredients. Discover an impeccable finish and exceptional durability.
Deeper Colours
Our signature colours are packed with rich pigment for ever more captivating shades. Watch your space transform from a bright, airy feel by day to a warm, intimate atmosphere by night.
Non-Toxic & Lead-Free
A water-based, non-toxic and lead-free formula that meets the EN 71-3 toy-safety standard once dry. Safe for children and pets alike: ideal for nurseries and every room in the home.
Scrubbable & Highly Breathable
Our Marble Matt Emulsion achieves Class 1 wet scrub resistance (EN 13300), the highest rating, and V1 (High) breathability (EN 1062-1 / ISO 7783): walls that wipe clean without marking, on surfaces that can breathe.
Responsible Sourcing
We work exclusively with ethical suppliers. Every ingredient and pigment in our paint comes from responsible sources, free from exploitation.
Proudly Made in London
Our colours have been hand-made in England since 1884. Over 140 years of expertise go into every pot, offering a level of heritage and care that's truly unmatched.
Product data & safety sheets
Every Mylands paint is water-based and contains only trace levels of VOCs (volatile organic compounds) - far below what regulations allow. In practice, that means very little odour while you paint, quick drying between coats, and brushes and rollers that rinse clean in warm soapy water, with no need for white spirit.
Once fully dry, the finish is certified to EN 71-3:2019, the European toy-safety standard, so it can be used with confidence in nurseries, children's bedrooms and playrooms - even on painted toys, cots and furniture - and in homes with pets.
As with any paint, keep the room well ventilated while you work and let surfaces dry completely before children and animals return.
Mylands water-based paints are among the gentler decorative finishes you can bring into a home, but the usual common-sense precautions still apply:
- Keep paint out of the reach of children and away from food and drink.
- Ventilate the room well during application and drying.
- Avoid contact with skin and eyes. If paint gets into the eyes, rinse thoroughly with clean water and seek medical advice if irritation persists.
- If swallowed, rinse the mouth and drink plenty of water, then seek medical advice with the tin or label to hand.
- Like most water-based paints, the formulation contains small amounts of preservative, which may produce an allergic reaction in sensitive individuals.
Store tins upright, tightly closed, somewhere cool and frost-free. Never pour leftover paint down the drain: allow residues to dry out, then take them - tin included - to your local household-waste collection point.
