Choosing a pink that doesn't look 'pink'
It is all in the grey and the brown. A sugary pink is a red paled with white; a grown-up pink is a red paled with grey or earth. Every pink on this list belongs to the second family — which is why Soho Pink No.266 or Bloomsbury No.267 make men's bedrooms as well as women's, and why Kensington Rose No.22 passes for a warm white in most visitors' eyes.
By orientation
A north-facing bedroom switches off cool pinks and brings out warm ones: prefer Kensington Rose No.22, Gentleman's Pink No.221 or Mormor Zaza BH.17 there. A south-facing bedroom warms everything: fresh pinks — Floris No.27, Osterley No.25, Pale Lilac No.246 — keep their freshness there, where a peach pink might turn orange. Facing east, golden on waking, a bedroom suits every pink; facing west, it makes the deep pinks glorious in the evening.
The white, and the counter-colour
A bedroom pink is judged with its woodwork: a pure white (Pure White No.1) keeps it fresh and graphic, a warm white (Maugham White No.2, Holbein Chamber No.7) melts it into a monochrome whole. And pink likes a green or blue contrast somewhere — a headboard in Damp Leaf BH.14, a door in Observatory No.34 — to stop it turning to sweets. See also our warm whites, our pink schemes and all our pinks.